Gretsch Drums is an iconic American drum brand manufactured in Ridgeland, South Carolina.
For 140 years, our award-winning company has been providing "That Great Gretsch Sound" to drummers around the globe.
Introducing: THE ROUND BADGE STORIES
In 1883, Friedrich Gretsch opened a small music shop in Brooklyn, New York. As American music like big band, bebop jazz, and rock n’ roll exploded in the next century, the round badge of Gretsch Drums became an iconic symbol of popular culture and “That Great Gretsch Sound” became the backbeat for popular music. What exactly is the ‘Great’ in Gretsch Drums?
From the start, it was personal to the Gretsch family. “My grandfather, Fred Gretsch Jr, gave me the spirit of this business at a young age in the 1950s,” says Fred Gretsch III. The company found a signature shell formula early on and, note by note, improved upon it as bebop jazz rose up around them in the cradle of New York City. Gretsch struck partnerships with countless legendary 20th century artists of cementing the brand’s position in American lore. “These drums have life in them,” says Cindy Blackman-Santana.
The Round Badge Stories investigates the mystique of Gretsch Drums with performances, interviews, and stories from artists, industry figures, and the Gretsch family. Take the journey with us to learn how and why the signature sound, feel, and spirit of Gretsch Drums has inspired such passionate loyalty from musicians that endures today.
Narrated by: Vinnie Colaiuta
Cindy Blackman Santana
Directed by: Andrew Shreve
Produced by: Andrew Shreve & Ryan Poyer
Executive Producer: Matt Wechsler
Art Director: Jeff Ivester
Written By: Nate Duchene
Editor: Ryan Poyer
Director of Photography and Sound: Chris Lawson
Cinematographer: Blake Ehoff
UK Filming Supervisor: David Phillips
UK Cinematographer: Sam Bland
Score By: Mark Guiliana
Historical Archive Consultant: Lucas O’Connor