Privacy Policy | Gretsch Drums
Home » Privacy Policy

Privacy Policy

Last updated: April 15, 2021

This Privacy Policy is posted by Drum Workshop, Inc., (“Drum Workshop,” “we,” “us,” or “our”), and applies to personal information collected and/or processed by Drum Workshop in connection with (1) the purchase and sale of Drum Workshop products, regardless of the brand name (collectively, the “Products”); (2) any Drum Workshop website where this Privacy Policy is posted, including without limitation (collectively, the “Websites”); (3) your communications with us, whether as a customer, artist, vendor, visitor to the Websites, or otherwise; and (4) any other service or activity where this Privacy Policy is posted (collectively, the “Products and Services”).

Drum Workshop respects the privacy of our customers and visitors to our Websites. Please read this Privacy Policy to understand how we collect, use, share, process, store, and secure your personal information.

As used in this Privacy Policy, “personal information” means information that can be used, on its own or with other information, to identify an individual consumer or household. Even in the absence of a full name, certain pieces of information, such as a mailing address, telephone number, or even IP addresses, may be deemed personal information under applicable law.

Any personal information provided by you is kept strictly confidential and is used by Drum Workshop only as described in this Privacy Policy. Individuals in Europe and California have the additional privacy rights described in further below in this Privacy Policy. Individuals in other U.S. states may also have additional privacy rights under applicable state law.



Drum Workshop collects personal information of our existing and prospective customers for the purpose of providing the Products and Services. When you shop online or purchase one of our Products, we may collect personal information from you such as your name, email address, mailing address, and IP address.

Please note that if you purchase any Products online, you may also be required to enter payment card information in order to complete your purchase. Any such payment card information is collected, processed, and stored by our third-party partners. Separately, in certain limited scenarios, we may collect and store payment card information (e.g., if you are an artist or a dealer) to facilitate our transactions with you.

You may also provide us with personal information when you contact us directly via phone, email, or any other method made available to you online. In all such instances you know what information we collect because you provide it to us directly.

Please note that we may receive your personal information from dealers or distributors of our Products, or from our media partners in connection with contests and promotions, where you have opted in to receive information from a participating brand.

We may also collect the following, either directly from you or in connection with our web capture and analytics tools: (1) demographic data, such as age, sex, race/ethnicity, parental status, marital status, ZIP code, and income and education levels; (2) information about your interests, experiences, and behaviors; and (3) information about your browsing and web property interactions when you visit one of our Websites.

In connection with certain software products offered by Drum Workshop, we may assign a unique identifier to your device in order to facilitate your use of the software.

Finally, we may also collect certain personal information when you engage with us via social media. In those instances, we will know whatever personal information you have made available on your social media profile. Please be advised we are not responsible for the privacy practices of such third-party social media platforms, and we encourage you to review their privacy policies.


We may use the information we collect from you in the following ways:

To personalize your experience and to deliver the type of content and Product offerings that most interest you, or otherwise for research or advertising purposes
To communicate with you
To allow us to better serve you in responding to your customer service requests
To quickly process your transactions
To administer a contest, promotion, survey or other feature
To comply with our legal obligations, enforce our Website policies, or protect our or others’ rights, property, or safety
To comply with any data suppression obligations or requirements
For fraud detection and/or prevention purposes
To validate information you provide to us
As otherwise permitted pursuant to this Privacy Policy or as authorized by you

If you have opted in to receive our e-mail newsletter, we may also send you periodic e-mails. If you would no longer like to receive such e-mails from us, please contact us as provided in the “Contact Us” section below, or follow the instructions for opting out included in such emails.


We may share your personal information with e-commerce platforms, Website hosting partners, data collection partners, and other third parties who assist us in operating our Websites, conducting our business, or serving you. Please note that this information sharing and these third parties are subject to confidentiality obligations with respect to your information.

We may also share your information with certain third parties, as strictly necessary, in the event of a sale, merger, liquidation, dissolution, financing, or reorganization of Drum Workshop, or with courts or other governmental authorities as necessary to comply with our legal obligations

Except as described above, we do not sell, trade, or otherwise transfer to outside parties your personal information without your consent.


Cookies are small files that a site or its service provider transfers to your computer's hard drive through your web browser that enables the site's or service provider’s systems to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Please note that if you turn cookies off, you won't have access to many features that make your experience more efficient and some of our services will not function properly.


Drum Workshop uses reasonable security measures in an effort to prevent loss, misuse, and alteration of information under our control. However, we cannot guarantee the security of information on or transmitted via the Internet.

If we learn of a security systems breach, we may attempt to notify you electronically so that you can take appropriate protective steps, by posting a notice on the Websites and/or sending an email to you at the email address you have previously provided to us. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.

The Websites may contain links to external websites, and areas where you can provide information to third parties. These are provided for your convenience only, and we do not have control over the content or privacy and security practices and policies of such third parties or third-party sites. Any personal information you provide in such areas is provided directly to that third party and is subject to that third party’s privacy policy. Please learn about the privacy and security practices and policies of external websites and third parties before providing them with personal information. Additionally, we are not responsible for the acts, practices, policies or procedures of such third parties, and you are separately bound by any terms of use accompanying such third-party websites.


We will retain your information, including personal information, for as long as necessary to fulfill the purposes for which we collected it and otherwise permitted by applicable law. To determine the appropriate retention period for information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of your information, the purposes for which we process your information and whether we can achieve those purposes through other means, and the applicable legal requirements.


If you would like to access, correct, or delete your personal information, contact us at the info in the “Contact Us” section below.


Drum Workshop does not respond to “do not track” (DNT) signals in browsers because no DNT standard has been adopted. In any case, Drum Workshop does not utilize web beacons or other third-party “tracking” tools.


Drum Workshop does not knowingly make direct contact online with children under 13 years of age without the consent of a parent or guardian. If you are a parent or legal guardian who discovers that your child has provided us with personal information without your consent, you may contact us as provided below.


The Websites may be accessed abroad. All personal information collected by Drum Workshop will be stored and processed in the United States or any other country in which Drum Workshop or its affiliates, contractors or agents maintain facilities. By using the Websites or any other Products and Services, you consent to any such transfer of information outside of your country.

Users in Europe have the right to request access to and rectification or erasure of personal information, to restrict of processing of their personal information, and to object to processing. Users in Europe also have the right to lodge a complaint with a supervisory authority. If you would like to exercise any of your data protection rights, please contact us using the “Contact Us” below.

We will not process your personal information unless you have given your consent to our processing for a specific purpose, processing is necessary for the performance of a contract with you or to comply with a legal obligation, or processing is necessary for the purposes of the legitimate interests pursued by Drum Workshop or a third-party controller.

In cases where the purpose of our processing is the “legitimate interest” purpose, we will also carefully balance those interests against your fundamental rights and freedoms related to your Information. Where processing is based on your consent, we will identify the processing purposes and provide you with relevant information to make the processing fair and transparent.


If you are a California resident, you have certain special rights under the California Consumer Privacy Act (“CCPA”) in addition to your other rights outlined in this Privacy Policy. Please note that we do not “sell” your personal information, as that term is defined under CCPA.


You have the right to know the categories and specific pieces of personal information we have collected about you. You have the right to know the categories of sources from which the personal information has been collected, the business or commercial purpose for collecting or selling personal information, and the categories of third parties with whom we share personal information.

You also have the right to request deletion of personal information we’ve collected or maintain. Please note, however, that our deletion of your personal information may negatively affect our ability to provide you with services.

To exercise these rights please contact us as provided below.

To verify your identity, we may request, at point of submission of your request, that you supply your basic contact information.

Please note that any requested disclosures will only apply to the 12-month period preceding the request, and you are entitled to request disclosure regarding your personal information twice in any 12-month period.


As further described in the section above titled “Sharing of Personal Information,” in the last 12 months we have disclosed, subject to confidentiality agreements, the following categories of personal information with our third-party service providers and data collection partners: names; email addresses; IP addresses; unique identifiers; demographic data, such as age, sex, race/ethnicity, parental status, marital status, ZIP code, income and education levels; information related to consumer interests, experiences, and behaviors; and web browsing and web property interaction behavior.


You have the right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA, including but not limited to by denying you services, charging different prices or rates, or providing you with a different level or quality of services.


You have the right to designate an authorized agent to make a request under the CCPA on your behalf. To designate an authorized agent, please contact us as provided below. In addition to verifying your identity as described above, we may also require the agent to also supply written authorization from you to act on your behalf, except where restricted by law.


This Privacy Policy may be changed at any time. When we do so, we will post the new Privacy Policy on this page, change the date at the top of the policy, and otherwise notify you as appropriate.


If you wish to access or request changes to any of your personal information, or if have any questions or concerns about this Privacy Policy, you may contact us through any of the following means. Please be sure to specify the reason for your communication.



Phone: 805-919-2499